The 1st of March marks the celebration of Mărțișor in Romania and neighbouring Moldova. Mărțișor symbolises the start of spring and thus the celebration is also associated with fertility, life and continuity.
On this day it is traditional that men give women a talisman which goes by the same name as the holiday. This talisman consists of red and white string intertwined with each other with a decoration attached.
Women pin it to their tops and continue to wear it for two weeks. The belief is that wearing it will bring good health for the upcoming year.
2013 brings some technology into the mix as Romanians can now send the festive talisman to their friends and family using the Facebook Mărțișor app.